Insights
Why Podcast Sponsorship Is Broken (And What We're Fixing)
The current sponsorship world favors the top 1% of podcasts, but micro and mid-sized shows often have better engagement and trust.
ST
SponsBay Team
How It Works
Fast Onboarding
Create your profile in just a few clicks-no long forms or download thresholds.
Smart Matching
Meet only the partners (shows or sponsors) who perfectly fit your goals and audience.
Effortless Campaigns
Review offers or set ad parameters, then launch your sponsorships with one click.
Real-Time Insights
Track performance metrics and earnings live in your dashboard.
Who SponsBay Is For
Whether you're a podcaster looking to monetize or a brand seeking authentic promotion, SponsBay has powerful features designed specifically for you.
Turn Your Voice Into Income - Without Selling Out
SponsBay helps small and mid-sized podcasts land brand deals that truly align with your content and audience.
- Get matched with brands that fit your audience
- Save hours by skipping the outreach grind
- Price yourself fairly with confidence
- Focus on content creation, not monetization hassles
Smart Sponsor Matching
Our technology analyzes your podcast's unique characteristics to find sponsors who align with your values and resonate with your listeners.
Transparent Pricing Assistant
Our pricing engine analyzes industry rates, audience demographics, and content quality to recommend fair rates that maximize your earnings.
Connect With Authentic Creators Your Audience Already Trusts
SponsBay helps brands discover and partner with podcasters who speak directly to their ideal customers, creating genuine connections.
- Reach highly engaged niche audiences
- Run micro-campaigns with precise targeting
- Build brand equity through authentic voices
- Focus on quality engagement over quantity of followers
Smart Creator Discovery
Our advanced algorithms analyze podcast content, audience demographics, and engagement metrics to identify creators whose listeners match your ideal customer profile.
Pre-Vetted Creators
Every creator on our platform is thoroughly analyzed to provide you with transparent metrics and insights that help you make informed decisions about partnerships.
Why Traditional Podcast Sponsorships Frustrate Podcasters & Brands (And How SponsBay Bridges the Gap)
Smart Matching
Uses AI to pair podcasters with brands whose message resonates, and brands with creators whose audiences convert.
Quality Engagement
Prioritizes listener trust and niche reach, helping podcasters monetize authentically and brands boost campaign ROI.
Streamlined Workflow
Centralizes outreach, contracts, and payments so podcasters save time and brands manage campaigns effortlessly.
Equal Opportunity
Democratizes sponsorship by showcasing niche podcasts and emerging brands, everyone gets a fair shot at success.
Success Stories
See how our AI-powered sponsorship OS is helping podcasters and brands create meaningful partnerships.
JL
Jamie Lee
Host of The Indie Tech Show
“SponsBay matched me with a sponsor that doubled my revenue without any cold outreach.”
AC
Alex Chen
Marketing Lead at GadgetPro
“Our first micro-campaign saw a 30% lift in conversions thanks to SponsBay’s targeting.”
Coming Soon: SponsBay Blog
Expert insights and actionable tips on podcast monetization, audience growth, and creating authentic brand partnerships.
Strategy
The Micro-Influencer Advantage: Quality Over Quantity
Why brands are increasingly turning to smaller podcasts with highly-engaged niche audiences for better ROI.
ST
SponsBay Team
Guide
Your Guide to Podcast Monetization Options in 2025
From direct sponsorships to affiliate marketing, exploring the various ways podcasters can generate revenue.
ST
SponsBay Team
Full Blog Coming Soon